Make good use of #hashtags#...

#hashtags# can stand out the keywords of your posts. The audience can find the related posts easily. People who are interested in the those topics may follow and like your posts. With the frequent appeared keywords, it can help to boost the Search Engine Optimisation (SEO) too. However, never try to overuse it! You know that no one would like read a post with bundles of hashtags!

Interact with the audiences...

Only putting up a Facebook fan page doesn't help at all, you need to interact with the audiences so as to get loyal followers. Matt Mullenweg, the founder of Wordpress points out that not participating in the comment discussion will definitely kills a community. Try to reply or like your follower's comments more! They will feel that their voice are valuable to you!

Find influential people in your industry...

Sometimes customers don't trust what businessmen say as they think that businesmen just want to earn their money. So you can try to find some Key Opinion Leaders (KOL) in your industry for help. Customers tend to consider KOL's reviews before they make any purchase. Therefore, just invite KOL to include your products in their social media posts will do.